NON

Peter Saville for The White Briefs

This is an acknowledgement of what we know is right, by saying no to what is not.

SHOP NON

NON

Peter Saville for The White Briefs

This is an acknowledgement of what we know is right, by saying no to what is not.

SHOP NON

NON / HALF SLEEVE

SHOP

The White Briefs collaborated with influential British designer Peter Saville on pieces that determinedly say NON. 

They say no to fuss, to waste, to over-consumption, to poor quality, to complacency, in the way that The White Briefs – headquartered in Paris, only knows how: NON. 

Each 100% organic cotton piece is stubbornly white and avoids being brash, thanks to Saville’s subtle, streamlined, tonal graphic.

Consciously avoiding waste and overproduction, each t-shirt is made to measure, tailoring it just for you. Cut in a timeless favourite, the organic pima cotton will be an essential for years, while making a socially relevant statement.

“This collaboration comes from our common ground in resisting market forces”

- Peter Saville

NON / SHORT SLEEVE

SHOP

Photography by Magnus Klackenstam

The White Briefs collaborated with influential British designer Peter Saville on pieces that determinedly say NON.

They say no to fuss, to waste, to over-consumption, to poor quality, to complacency, in the way that The White Briefs – headquartered in Paris, only knows how: NON.

Each 100% organic cotton piece is stubbornly white and avoids being brash, thanks to Saville’s subtle, streamlined, tonal graphic.

Consciously avoiding waste and overproduction, each shirt is made to measure, tailored just for you. Cut in a timeless favourite, the organic pima cotton will be an essential for years, while making a socially relevant statement.

NON / HALF SLEEVE

SHOP

“This collaboration comes from our common ground in resisting market forces”

- Peter Saville

NON / SUNSET

SHOP

Photography by Magnus Klackenstam

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