The faneur, that most impeccable of beings. The embodiment of a seamless transition from urban to urbane. Find one, look no further. Sun-seekers akin. Wayfarers alike. Without your affection, what is left in these streets. Escapism. I dreamt of this weather. Freedom, away from glistening pavements, carry only essentials. Savor this moment. A sartorial salute to the humming city of light, its many observant boulevards, never asleep.

For SS17, THE WHITE BRIEFS, turns its eye towards a more bohemian take on leisure garments. The silhouette is illustrated as part of a study of volume. Semi-sleeved shirts are tucked in breezy flared pants, loose linen tops are paired with V neck sweaters, slim shirts are donned with lush constructed robes and trimmed shorts feature alongside elongated coat shells. The styles pair sporty references with dimensional interplay, mixing oversized pieces with sternly tailored tees. 
Textural research also appears subtly overplayed, as stripes, color blocks and knit effects all intersect in this graphic, fresh collection. As part of this dialogue, the exterior engages the sultry indoors, with recycled tech fabric, ecologic water repellent nylon featuring alongside crisp linen, ultra light muslin and sleek pima cotton. These contrasts are mimicked by the subtle feature tones, ranging from crisp camel khakis, light ciel blue and clear white to classic dark navy and deep black. This dynamic interplay, encourages an open rapport with each wearer, further underlined by the overall loose and paired down styling. SS17 is a fresh curation of key items for your personal enjoyment. Leisurely luxe comfort, to be used by you, carefully crafted by us. Together, yet always apart. City or Provence. Where to begin...


SS16 Collection A faint foghorn sounds in the distance, its deep tone ricocheting over the calm seas. A marine vessel, floating adrift. The boatsmen overlook the horizon. Tales are told, life unfolds, with the sun as their uniformed captain.

For SS16, THE WHITE BRIEFS explores the dimensions of leisurely tailoring. There is a certain beauty to be found in politesse. Sartorially, this implies democratic shapes and loose flowing fits that assure the wearer’s freedom. Clad in functional garments, interaction is encouraged. Shirting elements are deconstructed, before their reassembly into clean and slightly boxy shapes. Colors appear juxtaposed, with camels, marine blues and bright whites, featuring alongside a deep signal red, adding a graphic element to the collections overall nautical feel.

The SS16 wardrobe is comprised of tactile summer essentials. A technical windbreaker is paired with functional bathing shorts, waffle-knit tees appear layered underneath sleek double breasted shirting and loose muslin pants lock eyes with a light terry cloth coat. To step out on deck comfortably, a unique beach boy sneaker was crafted together with Erik Bjerkesjö, challenging the traditional rules of footwear composition.

FW15 Collection A fundament. Imperative to what we see. Understatement lies in the eyes of the beholder. It is to seek an agile embrace of the raging outdoors. Ours is a curation of nimble items, rich in their underplayed expression.

Elements of minimalist tailoring are enhanced through contrasting surfaces. Revised terry, sheer pima cotton and soft cashmere are paired with airy mesh, structured wool and a touch of silky velvet.
The silhouette retains its shaped upper structure, with sharply tailored polo shirting, fitted tees and crafted tops. Volume is added through the introduction of a lightweight sleeveless hooded coat and a pair of languid velvet pants.

Each style remains effortlessly interchangeable, to enhance the utility of modern day wardrobes.A fundament. Imperative to what we see. Understatement lies in the eyes of the beholder. It is to seek an agile embrace of the raging outdoors. Ours is a curation of nimble items, rich in their underplayed expression.

VENT A touch upon your skin. A sentiment triggered by scent. The contours of an intimate encounter, underneath a soft breeze. Sophisticated in its delicate proximity. The parallels between undergarments and perfume are easily drawn. Intertwined with our individuality, they envelop us during our most private and sincere encounters. Personal and profound. Home; our safe haven, lit here by a single candle. Its pale light reminiscent of the Nordic clear skies, its scent, subtle, understated and singular. Its inception; a dialogue between The White Briefs and Calming Park.

Its subtle notes of pure organic ‘fleur du lin’, were hand picked by the perfume artisans of Grasse. Its composition fully captures the thread between swaying garments, our bodies in motion and the looming exterior. Its complexity oozes sensuality and expresses the delicacy found in sartorial ingenuity. VENT, a fragant candle, signifying the chicness of quiet intimacy, framed here as a sacred bond between the sweeping winds of the rugged North and the discerning perfumers nose. /

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