About

Sometimes the most satisfying objects are the simplest. Like those little cases that go around the head of a toothbrush or banana stands, these items have but one purpose though provide the greatest of service to our lives. They are what they are. Completely necessary.

Since 2009, The White Briefs has stood for simple ideas (as most good ideas are) and along the way the company has evolved, but our original white briefs havenʼt, really. Theyʼre humble items with one single function. Pure in their rejection of mediocrity, though proudly generic; white briefs makes experiencing life slightly better. Well, at least when we make them.

So you donʼt have to, weʼve gone through the rigmarole of making sure that what you put on your body doesnʼt hurt you or the people who make it. Itʼs low-key high quality. And this is important because again, simple ideas are necessary. Okay so maybe a banana stand isnʼt completely necessary, but wearing garments that are made well and accounted for throughout their production process, is.

The White Briefs is a Swedish underwear-casual brand founded in 2009 by husband and wife team Peter and Henriette Simonsson. Steadfastly committed to quality product and sustainable production, The White Briefs emphasises that underwear is an understated, and personal pleasure. 

 

 

 

Company information 

 

Distribution

Austria

Another Souvenir
office@anothersouvenir.de 

Denmark

The Market Agency 
b@themarket.dk

Germany 

Another Souvenir
office@anothersouvenir.de 

Sweden

Greifeneder Agency
arvid@greifeneder.se

Switzerland

Another Souvenir
office@anothersouvenir.de 

Rest of the world

The White Briefs 
sales@thewhitebriefs.com

International press

Patriksson Communication 

constance.decarvalho@patrikssoncomms.com  

FW17 collection

For FW17, The White Briefs rekindles its appreciation for the finer things in life. As true luxury is in the eye of the beholder, it certainly can do with being a little less fussy. In the end nothing can be everything. So, by adding some democratic and effortlessly chic options to your daily wardrobe, everybody can feel that special touch of bohemian touch.  Whether you find yourself a city-boy, globe-trotter or discerning rural dweller. The FW17 collection is entirely drawn alongside the very Parisian Parc Monceau after which it is fully engineered in Southern Sweden. 

The styles aim to capture precisely this, a bridge between Nordic understated functional thinking and the contemporary epoch of true flaneurs and astute urban explores. Sleek wool ribs, rugged interlock cotton, soft cashmere jerseys are contrasted by light weight sheer cotton, boiled wool and angora knits. The cuts are a little oversized, but retain their neat and gentle character, alluding to days of decadence and healthy interaction with our surroundings. Freedom at its most magnificent.

When it comes to the shadings, they too, underline the more marvelous sides of live, with fudge tones, hints of rose water and midnight blue, wonderfully contrasting the fresh whites and deep noirs. This palette fully comes alive through the curation of these wintry garments, which propagate the collection’s opulent, yet playful aesthetic. Oversized wool blousons are donned over second-skin layered angora sweaters, comfortable henleys, with overlock details are paired with wool polo’s as sleek roll necks are easily thrown on, over a pair of relaxed slacks. The overall look is precise, polite and all these seven wonders stimulate and compliment one another.  

The Library

Our personal curation of the finest past and contemporary classics. These are unique collaborations, specially developed fabrics and singular designs, crafted by our in-house atelier. To each their own, they feature only in limited runs, elegantly embracing the seasonal shift. And as these are one-off designs, they come at a special price. Check here

 

Retailers

Australia

My Chameleon, Sydney
The Practical Man, Melbourne

Austria 

B15, Klagenfurt
Helmut Eder, Kitzbühel
Karl Reyer, Hallein
Thurner, Eisenstadt

Belgium

Hunting and Collecting, Brussels

Canada

Bélanger & Martins, Montréal
Gravity Pope, Toronto
Holt Renfrew, H project, Calgary
Holt Renfrew, H project, Toronto
Holt Renfrew, H project, Vancouver
Melmira, Toronto  
Tozzi, Montréal

China

Galeries Lafayette, Beijing

Denmark

Don’t tell shop, Copenhagen
Goods, Copenhagen
Harresø, Kolding
River and Raven, Copenhagen
Storm, Copenhagen

England

Autograph, Birmingham
Fenwick, London
Harvey Nichols, London
Matches, London  
Opening Ceremony, London
Trunk Clothiers, London

Estonia

Reede, Tallinn

Finland

My o My, Helsinki
Saint Louis Store, Lahti

France

Colette, Paris
Curieux, Strasbourg
Printemps Hommes, Paris

Germany

Bob, Hamburg
Braun, Hamburg
Classico Fashion, Hamburg
FB Fashion, Hamburg
Bungalow, Stuttgart
Calla Mode, Oberursel
Dipol, Mannheim
Hechler & Nickel, Darmstadt
Hood, Essen
LilliMendelssohn, Berlin
Mientus, Berlin
Mientus, Hamburg
Stereo, Munich
The listener, Frankfurt
Trüffelschwein, Berlin
Perle, Hamburg
Voo, Berlin

Holland

Pauw Mannen, Amsterdam

Hong Kong

Shine

Italy

Full, Milan
Stole the snow, Altopascio

Japan

Aims Gallery, Okayama
Alpoa, Osaka
B'2nd, Fukuoka
B'2nd, Futakotamagawa, Tokyo
B'2nd, Jinnan, Tokyo
B'2nd, Jiyugaoka, Tokyo
B'2nd, Kobe, Hyogo
B'2nd, Nagoya, Aichi
B'2nd, Sapporo, Hokkaido
B'2nd, Umeda, Osaka
B'2nd, Uneo, Tokyo
Bag lady wisely, Kumamoto
Bag lady wisley, Kumamoto
Casanova & Co, Okayama
Cathedral, Osaka
Cement, Tokyo  
Estination, Osaka
Estnation Fukuoka, Fukuoka
Estnation Ginza, Tokyo
Estnation Nagoya, Aichi
Estnation Roppongi Hills, Tokyo
Estnation Yurakucho, Tokyo
Fenest, Tokyo
Fred Cake, Hiroshima
Galerie P+EN, Aichi
Gerald, Osaka
Green Angle, Tokyo
Haus, Hyogo
Heliopole, Tokyo
Highbury, Shimane
Kaojika, Hyoga
La Gazzetta, Tokyo
Localers, Iwate
Peau de l'Ours, Hokkaido
Rectohall Ebisu, Tokyo
Rol, Tokyo
Starling, Gunma, Tokyo
Ships days, Chiba
Ships days, Tokyo
Steven Alan,Hutako Tamagawa, Tokyo
Steven Alan, Kobe, Hyogo
Steven Alan, Osaka
Steven Alan, Shinjyuku, Tokyo
Steven Alan, Tokyo, Tokyo
Stunning Lure, Tokyo
Softs, Tokyo
Strasburgo, Tokyo
Sullen, Tokyo
Via Bus Stop, Museum, Tokyo
Via Bus Stop, Aoyama, Tokyo

Korea

Boon the Shop, Seoul

New Zeland

Bird, Hamilton

Portugal

Wrong Weather, Porto

Spain

Jofré, Reus
Yusty, Madrid 

South Africa

Loading Bay, Cape Town

Sweden

Adisgladis, Stockholm
AB Småland, Malmö
Caliroots, Stockholm
Haberdash Kocksgatan 17, Stockholm
Haberdash Upplandsgatan, Stockholm
Miksajo, Göteborg
Åhléns City, Stockholm

Switzerland

Trois Pommes, Basel
Trois Pommes, St Moritz
Trois Pommes, Zürich

USA

Gentlemen's Sanctum, New York
Mohawk General Store, Los Angeles
Mohawk General Store, Pasadena
Opening Ceremony, Los Angeles
Opening Ceremony, New York

Archive

The faneur, that most impeccable of beings. The embodiment of a seamless transition from urban to urbane. Find one, look no further. Sun-seekers akin. Wayfarers alike. Without your affection, what is left in these streets. Escapism. I dreamt of this weather. Freedom, away from glistening pavements, carry only essentials. Savor this moment. A sartorial salute to the humming city of light, its many observant boulevards, never asleep.

For SS17, THE WHITE BRIEFS, turns its eye towards a more bohemian take on leisure garments. The silhouette is illustrated as part of a study of volume. Semi-sleeved shirts are tucked in breezy flared pants, loose linen tops are paired with V neck sweaters, slim shirts are donned with lush constructed robes and trimmed shorts feature alongside elongated coat shells. The styles pair sporty references with dimensional interplay, mixing oversized pieces with sternly tailored tees. 
Textural research also appears subtly overplayed, as stripes, color blocks and knit effects all intersect in this graphic, fresh collection. As part of this dialogue, the exterior engages the sultry indoors, with recycled tech fabric, ecologic water repellent nylon featuring alongside crisp linen, ultra light muslin and sleek pima cotton. These contrasts are mimicked by the subtle feature tones, ranging from crisp camel khakis, light ciel blue and clear white to classic dark navy and deep black. This dynamic interplay, encourages an open rapport with each wearer, further underlined by the overall loose and paired down styling. SS17 is a fresh curation of key items for your personal enjoyment. Leisurely luxe comfort, to be used by you, carefully crafted by us. Together, yet always apart. City or Provence. Where to begin...

 

SS16 Collection A faint foghorn sounds in the distance, its deep tone ricocheting over the calm seas. A marine vessel, floating adrift. The boatsmen overlook the horizon. Tales are told, life unfolds, with the sun as their uniformed captain.

For SS16, THE WHITE BRIEFS explores the dimensions of leisurely tailoring. There is a certain beauty to be found in politesse. Sartorially, this implies democratic shapes and loose flowing fits that assure the wearer’s freedom. Clad in functional garments, interaction is encouraged. Shirting elements are deconstructed, before their reassembly into clean and slightly boxy shapes. Colors appear juxtaposed, with camels, marine blues and bright whites, featuring alongside a deep signal red, adding a graphic element to the collections overall nautical feel.

The SS16 wardrobe is comprised of tactile summer essentials. A technical windbreaker is paired with functional bathing shorts, waffle-knit tees appear layered underneath sleek double breasted shirting and loose muslin pants lock eyes with a light terry cloth coat. To step out on deck comfortably, a unique beach boy sneaker was crafted together with Erik Bjerkesjö, challenging the traditional rules of footwear composition.

FW15 Collection A fundament. Imperative to what we see. Understatement lies in the eyes of the beholder. It is to seek an agile embrace of the raging outdoors. Ours is a curation of nimble items, rich in their underplayed expression.

Elements of minimalist tailoring are enhanced through contrasting surfaces. Revised terry, sheer pima cotton and soft cashmere are paired with airy mesh, structured wool and a touch of silky velvet.
The silhouette retains its shaped upper structure, with sharply tailored polo shirting, fitted tees and crafted tops. Volume is added through the introduction of a lightweight sleeveless hooded coat and a pair of languid velvet pants.

Each style remains effortlessly interchangeable, to enhance the utility of modern day wardrobes.A fundament. Imperative to what we see. Understatement lies in the eyes of the beholder. It is to seek an agile embrace of the raging outdoors. Ours is a curation of nimble items, rich in their underplayed expression.

VENT A touch upon your skin. A sentiment triggered by scent. The contours of an intimate encounter, underneath a soft breeze. Sophisticated in its delicate proximity. The parallels between undergarments and perfume are easily drawn. Intertwined with our individuality, they envelop us during our most private and sincere encounters. Personal and profound. Home; our safe haven, lit here by a single candle. Its pale light reminiscent of the Nordic clear skies, its scent, subtle, understated and singular. Its inception; a dialogue between The White Briefs and Calming Park.

Its subtle notes of pure organic ‘fleur du lin’, were hand picked by the perfume artisans of Grasse. Its composition fully captures the thread between swaying garments, our bodies in motion and the looming exterior. Its complexity oozes sensuality and expresses the delicacy found in sartorial ingenuity. VENT, a fragant candle, signifying the chicness of quiet intimacy, framed here as a sacred bond between the sweeping winds of the rugged North and the discerning perfumers nose.

thewhitebriefs.com /
calmingpark.com










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